Tom began his career working at Dancer Fitzgerald Sample and Benton & Bowles, both top tier Madison Avenue advertising agencies. It was here that Tom developed strong and disciplined marketing and brand strategy skills working with Procter & Gamble, Kraft General Foods, Gillette and Richardson Vicks. 

 

As co-principal at King-Casey, Tom has worked in the restaurant and foodservice industries since 1985 with clients that include McDonald's, KFC, Taco Bell, Starbucks, Subway, among many others. Tom’s work has focused on menu reengineering, menu communication, and path-to-purchase optimization.